Who wants to Behave?
We have sooooooo many new things to tell you!!! It has been so hard to keep this a secret because we are so excited!!! Without further ado, we are proud to introduce the new Legacy Collection by Ju-Ju-Be!
At Ju-Ju-Be, we are fun and funky, but we’re smart and concerned, too. When we started our quest for a fashion extension to our line, we needed a material that didn’t exist yet. We wanted something as supple, beautiful and durable as leather, but without the impact on the environment that tanned animal hides have. We also wanted one more critical thing that we thought was going to be a pipe dream — we wanted it to be machine-washable. After countless hours of engineering and research, we’ve got it. We’re proud of it. We love it.
As part of our Legacy Collection, we feel that we’re leaving a legacy for the future. As you purchase the bags and experience the quality for yourself, you’ll know that you’ve acquired a legacy item that is sure to become an heirloom in your family, too!
Our first reveal in the Legacy Collection will be — are you ready — wait for it….A HOBO PURSE!!! We’ve lovingly dubbed it our Behave Bag.
It’s our Mommy Bag with a Baby Pocket!
Behave? The question isn’t if you can or can’t. The question is, “do you want to?” With this super sassy bag,,you’ll be ready for a night on the town with your friends, or a day of shopping at the mall (with friends), or taking lunch on your break (with friends). We all know what happens when there’s a group of friends in tow. It’s just hard to behave! At least you’ll feel good about the Earth Leather construction (animal-free and earth-friendly), the machine washability (YES, you can wash this!), and the amazingly jealous looks you’ll be getting. With a wild and super fun lining on the inside, you’ll feel like you’re not behaving even when you are!
Available in Black Earth Leather with Dizzy Daisy linings (accented with lilac)

OR Brown Earth Leather with Zany Zinnia linings (accented with lemonade)
OUTSIDE
Hardware: All metal and will not chip. The Black Earth Leather has antique silver hardware while the Brown Earth Leather features antiqued bronze hardware. (Don’t you love the new Ju-Ju-Be script on the metal plate?) Sturdy metal d-rings on either side to attach the messenger strap (or to attach to stroller clips).
Zippers: The best you can buy! (Rumor has it that they’re the same zippers a certain logo-fied Louis uses!) Features our same amazingly durable and darling zipper pulls with a little bling in them!
INSIDE:
Linings: Bright and fun to remind you that life isn’t all serious and boring! Every time you open your bag you’ll smile!!! And our linings with Agion (nature’s antimicrobial) will help fight germs and stains.
Machine-washable: We love that this bag is not only HOT but it is machine-washable. (Remove messenger strap, gentle cold cycle in pillow case, air dry.) We have washed it and washed it and washed it, and it just looks better and better and better!
Earth-friendly: Our Earth Leather is lead-free (unlike most faux leathers) and, of course, PVC-free! There is nothing else like this at market today! It looks like real leather and it feels like real leather, but it is better — it is EARTH LEATHER!!!!
Price: ONLY $160.00!!! Amazing price? Of course! We take pride in providing quality AND value for our beloved customers!!!
Availability: Available with our Spring Two shipment due mid-April. Preorders will start toward the end of March.
Come back next week for the next fabulous reveal from our Legacy Collection!!!!














