An inside look at the B.F.F.
Ju-Ju-Be rockstar Susan takes you on a tour of the upcoming B.F.F. diaper bag!
Ju-Ju-Be rockstar Susan takes you on a tour of the upcoming B.F.F. diaper bag!
Dusk settles silent and smooth like velvet over the veranda.
A soft staccato of strings lofts through an open window.
White wax turns to liquid amber in the bright base of the old jam jars as the flickering flame of the cafe’s candles float on the stream of a summer breeze.
The whispering couple in the corner quietly excuse themselves and wanders beyond the wrought iron gate into the sultry shadows.
Artfully alone, they begin the first fleeting steps of a long awaited dance.
A print isn’t always “just a print.” Sometimes it says so much more.
Introducing the lovely new print from your friends at Ju-Ju-Be — Shadow Waltz.
This summer’s reveals not only feature TWO NEW PRINTS, but TWO NEW LININGS, TOO!
How gorgeous is the new Hot Pink lining paired with the decadent Shadow Waltz? The pop of pink adds a pop of a fun to this romantic print.
“But I have a BOOOOYYYYY,” you say? Well, the bag is for YOU, momma! If you like pink, anyway. If you don’t, just wait til next week’s new print and lining!
So much great stuff for so many great Ju-Ju-Be fans!
Shadow Waltz will be available on the BePrepared, BFF, MightyBe, PackaBe, BeAll, BeTween, BeLight and BeQuick!
All of the items from our summer reveals will be available for pre-order June 21st, slated to started shipping the first week of July!
Here are some more detail shots of your best friend forever-the B.F.F.!!!

First, here is the bag all packed and ready to go! You can see that the mommy pocket fits a be major wallet perfectly!! There is a sunglass pouch, a scrunchy key fob and even more pockets inside the mommy pocket.
Next, you will find two be quicks, a mess shuttle and a fuel cell inside the main compartment…it is also holding 4 diapers and 2 wipes packs in the back interior gusseted pockets. You will even have room to keep a few more things organized in the side interior pockets. And, of course, don’t forget about the bottles!! They stay nice and cool in the exterior insulated bottle pockets that are easily accessible at a moments notice.
The next photo is of an empty interior…check out the picture pockets and the long zippered pocket. Plus there are two interior side pockets to help keep things in place. Notice the changing pad in the back slip pocket…perfect to hold magazines too!
Look at those backpack straps!!! Comfy, adjustable and removable. Plus the grab handle…love it!
Wondering how the BFF compares in size to some of our other Ju-Ju-Be diaper bags that you know and love? Check these out!