He’s the man behind the brand! He’s Ju-Ju-Be’s fearless co-founder, and we know you all can’t wait to see what he has to say. So heeeeeeeerrrrrrreeee’s Joe!!!
How long have you been with Ju-Ju-Be?
The entire time!
Describe a typical day for you in the world of Ju-Ju-Be.
Photographing product, designing, website tweaking, answering emails (lots of emails), planning for trade shows, factory visits, managing a ton of stuff — big and small — from sales/marketing (international and domestic), design/development, manufacturing, shipping, strategic partnerships, and best of all, checking in with my friends in the Pink Room, or on occasion…Pink Chat. Yes, that is all in ONE typical day!!! I try not to sleep.
What’s your favorite print?
I love Perky. I love, love Lotus. I love Midnight Eclipse. I miss Lush. I can’t wait for the Spring 2010 prints because they will be the best ever.
You’re stranded on a desert island with ONE Ju-Ju-Be bag. What is it, and why?
WannaBe. It’s a beach bag, silly. It should have a nice towel rolled up in the towel holder, and a constant supply of cool food and beverages in the cooler pocket. It’d have my iphone in the nice, plush, lined pocket so that I could call for the resort staff to bring me some more drinks and beverages when needed, and listen to some good music when my drink was full. It’d have plenty of room for sand toys so the kids could be there playing with me. (No one said I was stranded alone on the island)
What’s your favorite Ju-Ju-Be memory?
The first time I saw our bags in a real store AND the first time I saw a person (whom I didn’t know) carrying one of our bags in the wild.
What do you like to do outside of Ju-Ju-Be?
Surf in tropical warm water with big waves at sunrise, hike to the top of the world, ski in fresh powder, make a few turns on glassy water, skin dive with my boys.
If they made a movie of your life, who would play you?
Kramer. End of story.