Never Forget- 11th Anniversary
Never Forget…. I think that all of you know that I’m a very fun and not a very serious guy…yes, I do write a lot (most) of the copy on the website, catalogs etc. Kristin H does too, but we write it the same. In fact we never remember who wrote what. It’s fun… and I love it. Everything about Ju-Ju-Be is generally lighthearted and it’s supposed to be that way. But if you spend some time in the Pink Room, you’ll know that I’ve got a serious side too. The things I love, I love dearly. My family, my country, my freedom, my religion, the earth we walk on and often take for granted. My ability to work and create, and put talents to use to make a mark on this world no matter how big or small. Those are serious things. Today is a serious day for me as well. I love this country dearly and I’m intensely patriotic. Maybe growing up in Washington DC and being exposed to workings of our government did it. Knowing that there is real work that goes into making this country run. Maybe seeing the endless march of regimented steps taken in front of a tomb where the remains of a nameless soldier who gave his life for my freedom lies. Maybe memories of my Boy Scout camp out spent sleeping on top of one of the World Trade Towers. Possibly the stories of the fearless and optimistic souls who came here and formed the backbone of our country. It was the dreamers, the workers, the fearless, the get-things-done people from all over the world that came here to make a better life because they believed. Believed in themselves. Believed in the stories they heard in remote places of the world. Believed that they could, with their own hands, craft something that would work for them, would work for their neighbors, for their friends, and family. They left all they had and came here for something better. The fearful, the stodgy, those set in their ways and unwilling to change, the ones too attached to the status quo in their home countries….those people just stayed put. What does that say of our gene pool? We are the country that can get it done… no matter the task, no matter the opposition. We will prevail. I make no apologies for using this fun forum to get on my soap box for a few minutes.. I do think it’s healthy for all of us to take few minutes this day and reflect. Please spend that time with your friends and your family. Please, please, please….I plead with you…NEVER FORGET.
FYI…at JJB I think you guys know that I sew bags. Our garage has a bunch of huge industrial sewing machines that Rachelle doesn’t touch. They’re mine. I’ve always like sewing and when I worked at Oakley, I ran the sample room and soft goods division. I was working there on 9-11 when the disaster struck. The feeling of helplessness was strong and everyone around me was in the same situation. We all came from that same gene pool mentioned above and all wanted to do something….anything. At Oakley we banded together with purpose over the course of a day and a half. I had some of my fabric suppliers donate the fabric, and then coordinated the making of a massive American flag. 110ft x 75ft. We had over 300 volunteers work on it. The stars are 4ft high a piece. They were hand sewn on…Betsy Ross style. The picture below is the flag flying in San Francisco Civic Center Square from City Hall. We weren’t the only ones to make flags. If you recall, they proliferated over all the country. Flown with pride. Flown in defiance of anyone who thought to propagate terror upon this country. God Bless America and God Bless our World!
Joe

NEVER FORGET


So well said. Amazinh flag. Thank you
Dearest Joe, Kristin, Rachelle and team JJB
Even in the uk we take a moment to respect those who were lost and to reflect on all the devastating after effects of this tragedy. We mourned with your losses and continue to do so by remembering those who didnt make it x x our Hearts will always be with the friends, family, everybody affected by their losses. Be proud of who you are and what we can all achieve x x Julie x x
thank you.
Beautiful!!!
Joe,Rachelle, Kristin, and all of JJB–Thank you so much for this and for what you did 10 years ago around such a tragedy and loss. We appreciate you so much for your caring and giving spirits. That is why we love you and what you stand for. God Bless us all!
The flag makes an absolutely stunning statement. Thank you for sharing your thoughts Joe!
That is really awesome Joe. Thank you for taking time to write this piece. It is wonderful to live our days happy and silly, but there are times (such as today) where be serious is not a bad thing. Yet, it’s a good thing. Time to reflect and remember. Time to be thankful for our family members and friends that are here with us today. Time to appreciate that our children are here to sit down to dinner with, this evening. Your company is so great, because the people behind it are.
In tears. I applaud for your creativity and courage. This, is the reason, I will stick with JJB for a lifetime. A brand isn’t always about fashion and profit, but to make the world a better place because you have the power!
Thanks for posting this. That flag is beautiful!
absolutely beautiful- from a native new yorker
Amazing. Thank you for sharing your thoughts, heart, and beautiful flag. GOD BLESS AMERICA!!!