smart diaper bags for smart people!


Be Unique


So far, we’ve been the ones that have had all the fun…designing cool stuff that we like (and that we hope our friends like, too!). It’s so fun that we thought we’d share. Now you get to design. Seriously. Download the form HERE, and see all the super fun options you get to chose from. Want a special princess bag for your little princess? What could be cuter? Maybe only an awsome little surfer bag for your little soon-to-be surfer boy. Embroider it up with whatever you want to tell the world. Be fun…Be Unique!

Be Unique

Jodi loves her bags

Megan's Story

Jessica & Rebecca

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What makes a Ju-Ju-Be bag so much fun?

The brand was founded after an exhaustive search showed that current competitive products always left moms searching for a better blend of features. Some had style, some had function. Very few had both, and even the most functional brands missed out on the latest innovations in textile technology. In smart style, Ju-Ju-Be assimilated the most advanced technology possible and created a product line unrivaled in the industry.