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  • Fun Features

    What makes a Ju-Ju-Be bag so much fun?

    These are the cool details that Ju-Ju-Be came up with and everyone else seems to be copying!

  • Ready to Pounce!

    Meet the latest collaboration from tokidoki x ju-ju-be “Animalini” part jungle, part wild, completely cute, grrr.

    Catch them all

  • Introducing Silver Ice!

    Meet our latest icy print to join the Ju-Ju-Be family

    View all styles

  • Introducing Flower Power!

    Meet our latest flowery print to join the Ju-Ju-Be family

    View all styles

  • Ju-Ju-Be bags are machine washable, Yes!

    Caring for your Ju-Ju-Be and accessories will prolong their long and healthy life.

    Learn More


Smartest Bags

We’re usually very humble about how smart we are (yeah, right), but these features are for real. See how smart our bags are…you’ll have fun studying up and getting smart yourself…we call it Ju-Ju-Beology!

Mom & Baby

It all started as an amazing diaper bag company, and it still is! Ju-Ju-Be makes the greatest baby bags, baby gear, baby accessories, and all around baby stuff you can find.

Super Social

Ju-Ju-Be is all about having fun with your friends…and making new ones, too! Visit the Pink Room (warning it’s addictive), read our amazing blog, jump into the conversation on Facebook or Instagram us at jujube_intl!

Jodi loves her bags

Megan's Story

Jessica & Rebecca

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What makes a Ju-Ju-Be bag so much fun?

The brand was founded after an exhaustive search showed that current competitive products always left moms searching for a better blend of features. Some had style, some had function. Very few had both, and even the most functional brands missed out on the latest innovations in textile technology. In smart style, Ju-Ju-Be assimilated the most advanced technology possible and created a product line unrivaled in the industry.

Survey Says: Top 5 Reasons to own a Ju-Ju-Be, by Ju-Ju-Be Owners

As submitted by our fans and beloved customers!

  • Comfort 95%
  • Design 85%
  • Build Quality 75%
  • Functionality 80%
  • Style 90%
Why do people love Ju-Ju-Be Bags?
  • Machine washable. Yes, that’s right…machine washable!

  • Tons of smart pockets & Crumb Drains™…bye-bye mess!

  • Metal feet on selected bags. 3M™ Thinsulate™ in the insulated bottle pockets…climate controlled.

  • Memory foam in shoulder pads…nice ‘n’ comfy! Teflon® fabric protector…helps repel stains.

  • Custom, all-metal hardware…no one else has it. And we don’t use any of that cheap plastic stuff.

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