smart diaper bags for smart people!

Our NEW Fall 2013 Collection!

tokidoki x ju-ju-be fairytella

charcoal roses jujube

Platinum Petals jujube

scarlet petals jujube
mister gray jujube

Jodi loves her bags

Megan's Story

Jessica & Rebecca

... .

What makes a Ju-Ju-Be bag so much fun?

The brand was founded after an exhaustive search showed that current competitive products always left moms searching for a better blend of features. Some had style, some had function. Very few had both, and even the most functional brands missed out on the latest innovations in textile technology. In smart style, Ju-Ju-Be assimilated the most advanced technology possible and created a product line unrivaled in the industry.